Social media marketing

Is Social Media Marketing Effective? 7 Stats That Prove It!

Is social media marketing effective? That’s a question that many businesses want to know the answer to, but the answer isn’t as simple as yes or no. To help give you a better understanding of the effectiveness of social media marketing, here are 7 different stats that can be used to prove its effectiveness and strengthen your own social media marketing strategies.

Over 2.8 billion people are now active on social media platforms

Facebook, Instagram, Twitter, YouTube, and more. 1 out of every 4 minutes spent online is on social media sites. In the event that that is not a demonstration of its prosperity, then, at that point, what is? Social media marketing (SMM) has proven itself as an essential component of any marketing strategy. How can you say whether it’s functioning for you or not? Let’s look at some statistics! 2/3 of generally online entertainment clients have made a buy-in view of something they found in their feed. Social networks are great places to share your content with friends and family, but also make sure you’re sharing your content with relevant audiences—those who are most likely to become customers. You can use social media advertising tools like Facebook Ads to ensure your message reaches those audiences by targeting demographics like age, gender, location, and interests.

The Facebook audience continues to grow, especially in developing countries

Facebook is a global platform, and its growth in key developing markets has been nothing short of phenomenal. Consider India and Indonesia: After establishing themselves as top social networks in their own right, Facebook’s popularity eventually took off—and has continued to grow at a blistering pace ever since. Today, these are some of Facebook’s biggest audiences outside of North America and Europe. What does that mean for marketers? It means that any company planning to expand overseas needs to do some serious research into what kind of impact (if any) Facebook can have on its audience in particular markets. If you don’t know where to start, look no further than social media optimization. SMO is one of those terms that gets tossed around all too often with regard to advertising on the web; yet with such countless individuals getting into social media marketing without much experience or expertise, it’s important to understand exactly what SMO entails. Social media optimization refers to using various social media platforms like Twitter and Facebook for promotional purposes—with an emphasis on creating quality content that will help you build your brand and generate leads. And keep in mind that there’s more than one approach to accomplishing your objectives with SMO.

Advertisers are spending more than ever

Even as it faces scrutiny from users and governments alike, social media marketing (SMM) continues to grow in popularity among advertisers. The costs associated with running campaigns on Facebook, Twitter, LinkedIn, Google+, Instagram, and other social networks are now more than $1 billion every three months—and that’s likely just a fraction of how much companies are really spending on social. In fact, even though advertisers dropped more than $50 million on Snapchat in 2014, that figure was up by 589 percent over 2013 figures. Clearly, marketers see potential in these platforms. Be that as it may, what do they get for their cash? What kind of return on investment can be expected when using SMM tactics? Here are seven stats that prove social media marketing is effective.

Brands are increasing their overall use of social networks

In 2016, almost half of businesses said they planned to increase their use of social media marketing. As businesses continue to ramp up their use of social media, some companies have realized that it’s not as effective as they initially thought. However, a solid 92% of marketers are planning on increasing their use of social media in 2017. How might all of this affect your business? If you aren’t already using social media marketing strategies, now is a great time to start; and if you already are using them, then it might be time to revisit your strategy and see if there is room for improvement. You can find out more about how you can improve your own social media marketing efforts by reading our post on The Ultimate Guide to Creating an Effective Social Media Strategys.
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People who connect with brands via social media channels exhibit greater loyalty

Thirty-seven percent of fans said they consider a brand’s social media pages to be an extension of its website, while only 25% said they saw them as being separate. Meanwhile, when people connect with brands via social channels, they exhibit greater loyalty and advocacy than people who do not connect—even those who visit a company’s website or make an in-store purchase. These loyal customers are 64% more likely to recommend brands they follow on social channels than nonfans. They also have a 48% higher likelihood of repurchasing from that brand within six months.

Consumers are becoming less tolerant of ads

In a survey of U.S. consumers conducted by Adobe, 80% said they would pay for an ad-free version of their favorite websites and apps. Fifty-six percent said they would even stop using sites or apps with ads that are too disruptive. And more than half (54%) say they’re annoyed when a website interrupts them to ask if they want to disable ads. So while advertising is still important, marketers need to be aware of how people feel about it today—and how those feelings may change in coming years. This has led many brands to shift from push marketing strategies (where you shove your message down someone’s throat) to pull strategies where you get consumers interested enough in your product or service that they seek out information on their own. One example of pull marketing is email marketing: You can put up as many ads as you like, but without a compelling offer inside your emails, recipients will never navigate and become familiar with what you bring to the table.

Snapchat is becoming quicker than some other significant organization

In its latest earnings report, Snap Inc. revealed that it now has 187 million daily active users. Compare that to Twitter’s 284 million monthly active users, and you can see just how fast Snapchat is growing. And when you look at it from a demographic perspective, Snapchat’s user base skews young: About 44% of 18- to 24-year-olds in America use Snapchat, according to an eMarketer study. By comparison, only 9% of people in that age group are on Instagram. The point here is simple: If your target audience is primarily younger than 35 years old, then Snapchat could be worth your time—and if not, then maybe it isn’t.

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